American technology giant Apple’s first online retail store in India will go live on September 23, the company confirmed. This is the first time the company is opening a first party retail store in the country. So far, Apple has sold products in India through e-commerce and offline partners.
One thing we’ve learned is when we enter the market with Apple Retail, all boats rise, said Deirdre O’Brien, Senior Vice President of Retail and People at Apple. It creates tremendous interest in our products, which are available on our online store and through our network of trusted resellers, allowing us to connect with our customers where they are. As of today Apple Store Online is selling a wide range of Apple products, she added.
Alongside the full range of Apple products, the online store will also include its local contact centre — which provides support and services to Indian customers — for the first time. The company also announced a dedicated education store for India, which will offer special pricing on Mac computers, iPad tablets, their accessories and Apple’s premium support option, called AppleCare Plus.