The New Strategic Brand Management - (new Strategic Brand Management: Creating & Sustaining Brand Equity) 5th Edition By Jean-noël Kapferer : Target
Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
Jean-Noël KAPFERER | Ph.D Kellogg, Northwestern University, USA | Research profile
Peter Kang on Twitter: "Making my way through more of The Luxury Strategy by Jean Kapferer-Noël. Will share interesting bits in this thread as I come across them. Starting with: Four ways
Jean-Noël Kapferer | HEC Paris
jean-noel-kapferer-citation - Quinzen | Agence Communication & Marketing
What Is The Kapferer Brand Identity Prism? - Woven Agency
Summary of Jean-Noël Kapferer & Vincent Bastien's The Luxury Strategy eBook by Everest Media | 9798350029666 | Booktopia
The Brand Identity Prism and how it works - How Brands Are Built
Jean-Noël Kapferer - YouTube
Jean Noël Kapferer, Le vrai luxe : maîtrise des codes et distinction - Vidéo Dailymotion
Kapferer Brand identity Prism
The Brand Identity Prism: What It Is & How To Use It — Huddle Creative
Advances in Luxury Brand Management | SpringerLink
Summary of Jean-Noël Kapferer & Vincent Bastien's The Luxury Strategy - E-bok - IRB Media - Storytel